SG Brand Match 2025: Empowering SME Brands & TikTok Creators
Forging Powerful Collaborations: SMEs & TikTok Creators
SG Brand Match 2025 delivered an inspiring platform for Singapore’s SMEs and vibrant TikTok creators to connect, share, and innovate. This event brought together brands and influencers, sparking fresh collaborations that will shape the next wave of digital marketing for local enterprises.
The atmosphere buzzed with creative energy as brand owners engaged directly with TikTok creators, exploring authentic ways to tell their stories and expand their reach to new audiences.
ByteDance’s Keynote: Harnessing TikTok for Business Growth
A highlight of the event was an exclusive sharing session by Bytedance, the visionary company behind TikTok. Their team provided actionable strategies for leveraging TikTok’s lead form features—a game-changer for brands aiming to generate customer interest directly from engaging short-form video content.
Key takeaways included:
How to design compelling lead generation campaigns using TikTok’s unique tools
Success stories of brands who turned followers into real business leads
Step-by-step best practices for measurable campaign results
Brand owners left equipped with new strategies and the confidence to maximize TikTok as a dynamic lead generation platform.
Panel Discussion: Real Voices from Advanced TikTok Creators
Another memorable segment was the panel featuring past graduates of the Singapore Institute of Retail Studies (SIRS) Advanced TikTok Course. These creators candidly shared their journeys, challenges, and breakthrough moments on the short-form video platform.
Panel highlights:
Content creation hacks: Tips on boosting engagement and creating viral-worthy videos
Brand partnerships: How creators co-create value with SMEs for win-win campaigns
Learning curve insights: Real stories of overcoming hurdles in content production and community building
Their inspiring experiences underscored the value of deep learning and practical application—proof that with the right training, anyone can become a TikTok trailblazer.
Event Experience: Community, Learning, and Growth
Throughout the day, attendees participated in interactive activities, live demo sessions, and one-on-one networking opportunities. The vibrant partnership between SMEs and creators was evident at every corner: from business showcases to creative video booths and lively livestreams that brought the event’s story to a wider online audience.
Looking Forward
SG Brand Match 2025 has set a new benchmark for collaborative innovation in Singapore’s SME and creator ecosystem. With the support of industry experts, educational leaders, and forward-thinking brands, this event is paving the way for more businesses to thrive in the digital era.
We look forward to seeing the partnerships and projects that blossom from connections made today—proof that when local enterprise meets digital creativity, the sky’s the limit.
The Architects Behind the Revolution
This groundbreaking convergence was engineered by Singapore’s most visionary institutions:
"We didn't just host an event—we built a bridge between generations of business wisdom."
In support of SkillsFuture Singapore and SkillsFuture Festival, this coalition turned Halls 1 & 2 into a dynamic ecosystem for authentic partnership building.
Watch the Event Highlights
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