Overview
“I'm the BOSS (老板我最大)” is a podcast series that brings to light the narratives of Singapore's diverse SME community. Through engaging interviews and candid conversations, we provide a platform for SME owners to share their stories — from the inception of their businesses to their growth and evolution.
We focus on the highs and lows of their entrepreneurial journey, including the strategies they employed to overcome obstacles, and the lessons learned along the way. This series aims to inspire and educate young entrepreneurs and future business leaders, offering them a wealth of knowledge and practical advice.
Objective
The primary objective of “I’m the Boss (老板我最大)" is to create a rich repository of experiences and wisdom from Singapore's SME sector that can serve as a valuable resource for aspiring entrepreneurs. By highlighting real-life stories of perseverance, innovation, and resilience, we aim to:
Increase Brand Awareness
- Showcase SME brands to a wider audience
- Enhance recognition within the SME community
Share Business Journey Insights
- Provide valuable learnings from real SME journeys
- Inspire and educate others in similar situations
Highlight the Ups and Downs of Entrepreneurship
- Humanize the SME experience
- Build connections through authentic storytelling
Benefits for SMEs
Brand Visibility:
- Leverage podcast platforms to reach a diverse audience
- Gain exposure on TikTok, Facebook, and Instagram
Content Creation:
- Professionally produced videos for social sharing
- Multi-platform content to engage different audiences
Networking Opportunities:
- Connect with other SMEs and communities
- Build credibility and authority
Outreach Strategy
Community Focus:
- Promote within SME Bosses Connect, The Ladies Cue, and TSMEA networks
Social Media Campaign:
- Amplify content through WhatsApp & TikTok Channel, Email Marketing & organic strategies
Collaborative Promotion:
- Encourage SMEs to share podcast content on their platforms
Host: Karin Yanjie, Renowned Radio DJ
Language: Bilingual (Chinese and English)
Format:
- 1-hour in-depth interview
- 5 short videos for TikTok, Facebook, and Instagram
Topics Covered:
- Personal Entrepreneurial Journey
- Key Challenges and Lessons
- Tips for Fellow SMEs
Early Bird Special
50% Discount
$1,500 (U.P $3,000)
SME Bosses Connect members
- 1-hour Zoom meeting prior
- 1 hour podcast filming
- 1x long-form video
- 4x short-form video editing
Every SME Has a Story
Let’s Share Yours
Be Our Next Guest on SME Podcast:
I'm the BOSS (老板我最大)
Join Today to:
- Share Your Story
- Inspire the SME Community
- Enhance Your Brand’s Visibility
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Bosses Connect
